Businesses have recently realized that Twitter could be a largely untapped vehicle for advertising. Celebrities already use their official feeds to market their latest projects and to create their fans feel closer to them. Twitter gives them the way to talk on to their fans. Businesses with events, products and services to market take the same approach. those who are fans of a business know that they will follow a corporation with one click and suddenly start receiving news about sales and promotions. People like following companies this manner because they are doing not got to give their private information to companies before receiving special offers and since the advertisements are only 140 characters long.