People tend to downplay the importance of a decent Facebook fan page once it involves obtaining targeted leads, however in point of fact, it’s one among the most effective tools for capturing quality leads and building an outsize audience. obtaining “likes” not solely helps you to create email lists and contacts, however having a preferred Facebook page will most positively generate traffic to your web site further. Of course, it has to be explicit right off the bat that purchasing “likes” is unquestionably not the thanks to go. This methodology typically tends to backfire and take a toll on the credible of your Facebook page.
Why are “likes” important?
Getting Facebook “likes” is that the best thanks to garner a audience and to grasp who these people are and what they need. These individuals have clicked “like” on your Facebook page as a result of they need some type of interest in what you are doing otherwise you have appealed to them in a way together with your Facebook content. Engaging this audience will cause their friends noticing you, that may spawn even a lot of people that square measure about to follow your page as members of your audience.
This builds credibility for your brand. there’s A level of trust that’s related to your page and complete if you’ve got a substantial quantity of “likes” and a solid quantity of interaction and updates on your page. Having plenty of fans on your Facebook page bodes well for your other sources of Internet presence additionally. Linking your journal posts to your in style and active Facebook page can get them a lot of exposure. By getting your blog posts into the news feeds of the people that have “liked” your page, you’re obtaining a lot of potential clicks and traffic to your journal. Integrating things like blog posts is additionally an excellent thanks to kindle some interaction and activity on your Facebook page.
1.Promote a giveaway
Giveaways, contests and sweepstakes are all fantastic tools for generating leads using Facebook. giving your fans the chance to induce one thing for free of charge from you may continually spark plenty of interest. People simply love free stuff. as an example, if your company sells some type of software, you’ll hold a giveaway that may supply your Facebook fans free licenses to register and use your software system for free of charge. this can be an excellent thanks to get plenty of emails from your audience and acquire an excellent deal of quality leads. you’ll also make it necessary to “like” the Facebook page before having the ability to participate, which might offer you a large quantity of quality “likes” inside a brief amount of your time. Such promotions will be advertised on various industry blogs and send plenty of recent people to your page.
One issue that’s important to notice is that you just ought to bear in mind of Facebook’s policies relating to contests. These kinds of promotions ought to be administered as a separate page, like AN app or tab page of your profile. This simply means you can not use your Facebook wall to garner the knowledge you wish from your fans.
2. Share content
Sharing content doesn’t solely mean change your standing frequently or sharing web log posts on your Facebook page from your main website. providing free content that’s downloadable is another good way to come up with leads. as an example, you’ll be able to provide a free and informative e-book to your fans, that they’ll be able to transfer from your website. this can be another fantastic thanks to build your leads and gather emails from your audience. Sharing content so providing directives to “Sign up now!” or “Subscribe” is another nice technique of obtaining the standard leads you wish through Facebook.
3. Customize your tabs
Making custom tabs that may serve to facilitate lead capture is additionally a good plan. Add a custom tab, like a “Contact Us” or “Subscribe” tab, which can enable you to urge your leads directly on Facebook, while not having to send your fans to alternative websites so as to urge their email info. There are dozens of nice free apps accessible that you just will use to form top quality custom-made tabs with very little to no effort or time concerned. and every one this is often simply the tip of the iceberg once it involves utilizing Facebook. By following these easy tips and you may get on your thanks to increasing the lead capturing potential of your Facebook fan page.