Importance of search engine optimization and social media marketing for your website or blog.

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Importance of search engine optimization and social media marketing for your website or blog.

In the competitive world of Information Technology, we have to follow so many strategic ways to promote our business especially online. Internet marketing is one of the most influential areas for business.  Search engine optimization and Social media marketing is a very vital marketing tool to survive in the marketplace. It is pretty challenging to say that SEO is more important than SMM or SMM is more important than SEO as both are useful for each other. If you do SMM, somehow you do contribute to getting a strong SEO as well. Here we will be discussing focusing on a particular query like as what is SEO and SMM? What are the differences between SEO and SMM? Why does your business need SMM? What can be more important in digital marketing? SEO or SMM?



Search Engine Optimization (SEO) stands for getting your website ranked inside of a search engine. It works for organic results that a particular search engine generates for the domain. If you want the rank one in the top search engine such as Google, Bing you have to go through the SEO process.  It’s a technic to increase the visibility of your website on search engine result pages. High-quality on-going content is a very important part of SEO. In brief, SEO is setting in the top of web search. If your website rank on a top search result only then you can get enough traffic because the First one gets mostly 70% of the clicks. So if keyword matches to your website, you are getting most of the traffic.

That means building up a good SEO, you have to do by a lot of tools and content generation and here it is already mentioned in the following that SEO is broadly separated into two main parts namely On-page SEO and Off-page SEO.


  1. On page SEO: On-page SEO is that whatever is conducted on a website for a better SEO i.e. what your site is about.

First, need to be connected to all search engine with your site or blog.

  1. Title tag
  2. Meta tag
  3. Header tag
  4. Content Writing
  5. Alt tags
  6. URL Optimization Structure
  7. Image naming SEO
  8. Meta description
  9. H1 tag
  10. keyword research.
  11. website and page index


  1. Off Page SEO: The thing is about how much your site is popular or whatever is done apart from the website are counted on Off-page SEO.
    1. Forum Posting
    2. Guest Posting
    3. Social bookmarking
    4. web 2.
    5. Blog commenting.
    6. Blog directory submission.
    7. Article submission.
    8. Question and answer.
    9. Video sharing.
    10. Image posting.


The thing is to remember that you have to put the right keywords for your business or services or products to get on the top of the list of search engine. If you are in the top spot, you can generate a lot of traffic. You can hire services for optimizing your website so that it will be appearing on top. But you have to optimize maintaining some rules so that the algorithm of the search engine i.e. Google, Bing can know that this is the best search result for that specific query. In order to reach there, you can put the related keywords in the HTML of the website. When your website appears on top 10 organic results only then you can expect traffic or users in your website. if you want to know more about website traffic or visitor, how and why do we need traffic or users for a website?  And how can we get ranked on top by increasing more traffic on the website? You can go throughout our blog on.


So, SEO is important and a very good considered option for your website to reach maximum traffic in a very small amount of time. One thing you will always have to consider that your website has to be the best result for the specific query. That is why web content is so important to build up traffic. And you can do that by putting a lot of related keywords relevant to your products or services in the HTML of the website.


SMM( Social Media Marketing):

SMM is a part of internet marketing. Nowadays, a huge number of people are active in social media such as Facebook, Instagram, Twitter, Spotify, YouTube, Snap chat, etc. SMM will let a strong promotion or presence do for your site on these social media networks. Hence for the promotion or marketing on the social media platform, SMM plays a vital role in dealing or selling the products. You can put ads in multiple medium and social networking medium and social networking sites like Facebook, Twitter, YouTube. For promoting the post to grab the attention, there is different social media platforms where SMM mostly depends upon the help of SEO to attract a big amount of views and popularity on the post regarding the products. SMM basically works for knowing how their taste or need is and how much money they will give willingly for the said or promoted products which are offered for. The most key components of SMM is social media optimization ( SMO) which is a strategy for putting new users or visitor. SMO is done in two ways.

  1. Adding social media links to content
  2. Promoting activity in social media by updating blogs, status, tweets, etc.

Here is a communication bridge from company to customers for asking a question or giving complaints or opinion for the betterment of the social customer relationship management.  For example, there are so many online pages on Facebook that are selling products or services. Most of the people evaluate the popularity depends upon the number of views and sharing, positive or negative reviews, comments, etc. Since this platform( Facebook, Twitter, LinkedIn, Spotify) We often see that are becoming more popular and spreading throughout the world. That is why the Federal Trade Commission (FTC) has permitted SMM to be included where advertising farms bring blogger, writer, and commenter with products to generate a positive vibe for products.




Basic Distinction between SEO &SMM :

  1. SEO is search engine optimization and SMM is Social Media marketing.
  2. SEO is for search engine whereas SMM uses various social media platform.
  3. SEO tools are Serpstat, SE ranking, Mangools, SEO PowerSuite, SEO profiler, and SMM tools are buffer, Facebook power, Editor, Google Analytics, Social Mention, TweetDeck, Short stack.
  4. SEO deals for organic results that a particular search engine generates for the domain whereas SMM is a technique that utilizes social networking websites as a marketing tool.
  5. SEO helps to increase the backlink and get ran on the website beside SMM helps the company to reach to customers in social media.
  6. Search engine i.e. Google, Bing, young desk, Baidu, Ask.cometc are for SEO, on the other hand, social media platforms such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram, etc are for SMM.
  7. SEO helps to get web traffic to be on the top of the search engine. whereas SMM let a company get direct feedback from clients.


SEO and SMM both put a lot of thoughts and ideas in an innovative way where you can take maximum response in minimum spending of time. For the new beginner in this field, it will be fruitful to start with SEO and after having the basics one should jump over to SMM.


If you want to discuss in detail this topic or anything related to digital marketing or business purposes, feel free to contact us.Buy Social Fan is an expert of SEO, SMM, SEM services offering the way to succeed in this vast online marketing. We have been working for more than 10 years with great success in this field. So we do not compromise with the service to our client. Our innovative service grows brand awareness and boosts the engagement rate and as many followers as targeted, traffic and sales. Besides, BuySocialFan with an energetic, expert and experienced team is determined to give you the best SEO, SMM services by implementing SEO strategies in your website, giving a well improved top website ranking, providing more sales & leads.



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